--- title: "Lease Up Case Study: 97.6% Occupancy in 6 Months | RentDigital" description: "How Lease Up Property hit 97.6% occupancy in 6 months while the submarket fell apart. $4.6M NOI acceleration with $61 blended CPL." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "How Lease Up Property Hit 97.6% Occupancy in 6 Months", "description": "Case study: $4.6M NOI acceleration with 97.6% occupancy achieved in just 6 months during challenging market conditions.", "datePublished": "2025-01-15", "dateModified": "2025-01-15", "author": { "@type": "Organization", "name": "RentDigital", "url": "https://www.rentdigital.com" }, "publisher": { "@type": "Organization", "name": "RentDigital", "logo": { "@type": "ImageObject", "url": "https://www.rentdigital.com/favicon.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.rentdigital.com/case-studies/lease-up" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.rentdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Insights", "item": "https://www.rentdigital.com/insights" }, { "@type": "ListItem", "position": 3, "name": "Lease Up Case Study", "item": "https://www.rentdigital.com/case-studies/lease-up" } ] } ] --- [![Company Logo](/assets/company-logo-BosX0aZ6.png)powered by Occup AI ](/) [Home](/) [Platform](/platform) [Solutions](#solutions) [Insights](/insights) [About](/about) Book a DemoGet Free Scorecard [Back to Insights ](/insights) CASE STUDY: LEASE UP PROPERTY, LAS VEGAS # How a Lease Up Property Hit 97.6% Occupancy in 6 Months—While the Submarket Fell Apart In April 2025, a Lease Up Property faced a nightmare scenario: 34% occupied in a submarket drowning in new supply, with 1,318 competing units delivered and vacancy climbing 30% year-over-year. Conventional wisdom said 18 months to stabilization. Ownership needed it in 12 to hit refinance targets. RentDigital delivered it in 6. 6 Months to stabilization 50-67% faster than industry $4.6M NOI acceleration 6-9 months early to proforma 97.6% occupancy achieved vs 89.1% submarket avg $61 blended CPL 2,301 leads generated THE SITUATION ## What We Were Up Against ### Market Headwinds 10.9% Submarket vacancy Up from 8.4%—a 30% increase YoY 1,318 Competing units delivered New supply flooding Enterprise submarket \-3.4% Asking rent growth Negative pressure on rental rates ### Starting Position: April 2025 34% Occupancy 219 Vacant units 16.7% Concessions PROJECTED vs ACTUAL TRAJECTORY Typical 12-18 mo Lease Up Property 6 mo THE STRATEGY ## How We Did It 1 ### Aggressive Brand Awareness in Month 1 Flooded the market with 3.5M+ impressions before competitors could react. Built brand recognition that would pay dividends in Search efficiency. THE INSIGHT Most lease-ups underspend on awareness, then overpay for Search. We flipped the script—front-loaded brand, harvested demand cheaper. RESULT 80% Search CPL reduction 2 ### Hyper-Efficient Lead Generation Meta as lead engine delivered 57% of volume at $16 CPL. Competitor geofencing captured fence-sitters actively touring nearby properties. THE INSIGHT Social outperformed Search 7:1 on CPL efficiency. We let Social do the heavy lifting while Search captured high-intent branded traffic. RESULT 2,301 leads at $61 blended CPL 3 ### Real-Time Optimization Weekly budget reallocation based on performance data. Channel mix evolved as occupancy grew—from acquisition-heavy to retention-focused. THE INSIGHT As brand awareness built, we shifted spend from expensive acquisition to cheaper branded Search. Most agencies leave budgets static. RESULT 45% CPL reduction over 6 months THE RESULTS ## What Changed APRIL 2025 34% occupancy 113 units occupied 16.7% concessions SEPTEMBER 2025 97.6% occupancy 324 units occupied 0.8% concessions ### FINANCIAL IMPACT $4.6M NOI acceleration (6-9 mo early) $90K Total marketing investment $426 Cost per lease (211 units) Lease Up Property achieved 97.6% occupancy while the Enterprise submarket averaged 89.1% . Outperformed competitors who were struggling with the same supply pressure—proving that strategy beats market conditions . Source: Market Intelligence 2025 ## Get Results Like This Ready to accelerate your lease-up? Let's talk about your property. [Contact Us](/contact) ### More Case Studies [ Property Onboarding Scaling 15x Right Before Leasing Season ](/case-studies/property-onboarding)[ Lead Verification 10% Lead-to-Lease Rate with Verified Leads ](/case-studies/lead-verification) RentDigital The smartest marketing agency in multifamily. AI-powered strategy, data-driven results. 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